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> Home > Finding a Quality Paint > Why Is Quality Important?
Fair question, you may think – why is quality important? In today's world, many of us tend to take quality for granted when buying a paint. We can be so bowled over by a colour we like, that we throw care to the wind and simply buy it – never mind what type of surface it is going to have to cover. We also use our experience of a particular product, or we simply trust in a certain brand.

We also like to save money where we can. When we think we have two similar products, we often opt for the cheaper product, feeling good about having saved money.

This type of mind-set is certainly understandable, but it can very often lead to severe disappointment later on… We buy the wrong type of paint for our kitchen. We find the paint is not easy to apply, or the coverage poor.
The fact is that more than ever in the paint market, quality counts. The market is changing fast with many exciting new products on offer. Paints are becoming more and more sophisticated, containing new innovative technology. Knowing which paint is right for your job is critical. Even understanding a little about what goes into a good paint will help.

> Click HERE to our chapter Ingredients of Paint for more.

As a rule of thumb, a high quality paint invariably offers the best value. This is our mantra at the Rohm and Haas Paint Quality Institute and comes from decades of experience in the category around the world. Scrimping and saving on paint can all too easily lead to your very own DIY paint disaster.
Paints come in two basic types for interior use and exterior use.

The demands on the exterior product are greater due to weather factors.

A top quality paint will offer you the following advantages:

Interior
They resist stains, are washable and easy to keep clean
They go on smoothly and evenly
They tend to cover better
They're more durable
Exterior
They go on smoothly and evenly
They tend to cover better
They resist cracking and flaking
They deter dirt pick up and resist mould growth
They keep their colour for longer
They adhere better to the surface and are more durable

In addition, many high quality paints are made with state of the art water-borne solvent free acrylic polymers. They give off little odour and dry more quickly, so you can get your room back in use sooner rather than later.

To help you understand how quality can be relevant to your paint job, we've summarised the 6 or so key benefits quality paints offer and how they relate to particular tasks.

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