The Paint Quality Institute (SM) was formed by Rohm and Haas Company in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings.

Since 1953, Rohm and Haas Company has been one of the leading raw material suppliers of binders and additives to paint manufacturers. Binders actually hold the paint together, and they help form a dry paint film that exhibits desirable characteristics such as durability, stain resistance and washability.

The Paint Quality Institute's goal is to provide information on the virtues of using quality paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature.

From technical questions to decorative techniques, PQI has provided information on every aspect of paint and painting. Over the past ten years, the Paint Quality Institute has authored over 10,000 newspaper and magazine articles and appeared on hundreds of television programs worldwide. In addition, PQI has created an industry training program, which won a quality award and is now being used internationally. PQI spokespeople also frequently hold seminars on various paint topics and are asked to speak to industry trade groups.

Studies performed by the Paint Quality Institute show that consumers, contractors and specifiers would like to learn more about paint; especially the benefits of top quality paint. Many have fallen victim to purchasing a lesser quality product based solely on lower selling price, and come away dissatisfied with its performance. Studies show that top quality pure acrylic water-based paint lasts longer than ordinary paint since it provides better adhesion, durability and stain resistance. By using a quality paint, end users will get the best value for only a few pounds more.